OMG! NU+JEANS
‘OMG! NU+JEANS’ is a joint pop-up store by cake brand NUDAKE and K-pop stars NewJeans, coinciding with their comeback single 'OMG'. Dominating the space is an oversized rabbit sculpture, reaching the height of a two-story building, infusing the atmosphere with its charming yet imposing presence. The creative touches spread across the store effortlessly encapsulate the essence of winter delight, curated by NUDAKE and NewJeans.
TEASING
CAKE
With NUDAKE's culinary flair, the iconic NewJeans rabbit logo becomes a tasty mousse cake. The ‘NU+JEANS CAKE’ offers five different colors and flavors for everyone to enjoy. And when you cut into it, you'll find a sweet surprise—a little heart hidden inside, making each bite even more delightful.
GOODS
Heart Topper
Pop-up Card Set
Paper Ornament
Garland
Napkin/Napkin Holder
Dancing Topper
SPACE
The two-story-tall rabbit sculpture, which can be found at the store, charms with its seamless blend of cuteness and grandeur. From the serene ambiance set by classic black curtains to the playful inclusion of small rabbits perched on spoons, NUDAKE and NewJeans' imaginative touch is evident throughout the area.
DOSAN POP-UP
SEONGSU POP-UP
